With specialization in marketing strategy, conversion rate optimization, and performance marketing, I craft effective campaigns that engage people and deliver results. By understanding market trends and consumer behavior, I create strategies that boost conversions and improve ROI. My approach combines data analysis with creative thinking to make sure every campaign hits its target Out of all the clients I have worked with this is one example, we generated over 4,000 qualified leads across four courses, significantly contributing to the growth of an educational institute's enrollment numbers. Together, we achieved a total ad spend of ₹565,077.35 with an average cost per click (CPC) of ₹4.63, optimizing budget utilization. Our ads reached 3,153,370 impressions, greatly increasing brand awareness and ensuring that MSRIM’s educational programs were prominently visible to the target audience. Additionally, we generated 121,965 clicks, demonstrating strong interest and engagement from the audience through engaging ad content that drove traffic to the website.