Bumble's previous campaign promoted kindness in dating. This Q4 campaign aims to showcase the impact of kindness in fostering meaningful connections.

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Develop a 30 -second hero reel accompanied by music and voiceover, with adequate lighting.

Showcase real-life experiences through real user stories to inspire kindness in dating journeys.

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Motivate Gen Z and Millennial women and men to use Bumble and position Bumble as the kindest dating platform by demonstrating the impact of kindness in creating connections.