Extremely well-done presentation, level of depth, problem-solving, thoughtfulness, and creative assets + execution was top-notch - Very clear understanding and breakdown of the brief, especially empathising with the target audience of creators and their problems - Nailed the messaging in the brief: from renting to owning and key points therein - Simplification of platform comparison via infographic was excellent - Strategic multi-platform approach was on point and showcased nuanced understanding and utilization of each platform for its strengths and audience - Giveaway and coffee cost + zomato order messaging was superb - Creatives were well made - Loved the effort to go deeper into the platform nuances and use AI to analyse trending section on Warpcast and create a mix of trending and personal content - 4 day transformation was well framed - Creator support system is a stellar idea and showcases deep user empathy to meet them where they are and help them on a 1:1 basis intentionally along with daily prompts to help them create content; very well thougth of - Making each activity and segment a challenge or an engagement campaign was smart e.g. first post challenge, and then collecting feedback based on specific exercise to create content and use the platform was a very nice touch - Recommendations to make it easier for users were well presented along with specific user pain points - User education specific suggestions were very valuable - Suggesting ideal user journey after identifying their pain points and problem was excellent; UX research level work - Overall really good job, thoroughly enjoyed and was very professionally done What could be better - Implement personalised video content of you speaking and breaking these concepts down to build relatability - Optimise LinkedIn profile and announce campaign on linkedIn + comment under existing web3 marketers/creators and audience to spread the word about the initiative.