Content Strategy for a period of 3 months leading up to the Diwali Season(August-September-October)

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Dream a Dozen makes indulgent baked goods that are beautifully packaged and shipped pan-India. The challenge is to create a content strategy for period of 3 months leading up to the Diwali campaign by bringing brand awareness within B2C customers so that the offering also seems more attractive to B2B customers.