Build GTM Strategy, Marketing Campaign and Retention Strategies for FinOne

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A detailed plan outlining the marketing channels, messaging, and tactics for market entry and expansion. Design and execution of a targeted marketing campaign to reach the identified audience. Implementation of long-term engagement strategies to ensure users remain active and invested in the app. Develop a comprehensive Go-To-Market (GTM) strategy to position FinOne in the competitive financial education market, attract the target audience, and drive adoption. The plan will focus on identifying key market segments, crafting tailored value propositions, and utilizing the most effective channels to engage users and promote long-term growth.