Conduct a Creative Street Campaign to drive traffic to Phulki's Instagram by piquing public interest with playful engaging QR Code posters.

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The campaign aims to increase awareness of Phulki’s brand launch by driving traffic to the brand’s Instagram page. To create buzz and curiosity through an interactive, city-wide challenge, participants will use clever, attention-grabbing messaging to draw the public's interest in Phulki. The goal is to encourage the public to scan QR codes leading to Phulki’s Instagram, thus boosting page visits and brand engagement. Launch a city-wide (Jayanagar and JP Nagar) awareness campaign driving traffic to Phulki’s Instagram using engaging, humorous copy alongside QR codes. Along with analysing the performance with first 2 days, re-targeting, re-strategising and reporting the campaign success.