Generate innovative marketing campaigns to enhance sales using only visual aids and non-verbal cues to navigate the first three stages of the AIDA (Attention, Interest, Desire, Action) model.

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Students, equipped with creative props for the brand and will engage the crowd with Toffee Coffee Roasters’ products on Church Street, Bangalore silently. By creating a compelling visual narrative inspired by the AIDA model, they will attract attention, spark curiosity, and promote Toffee Coffee Roasters without saying a word. This challenge transforms the street into a canvas for impactful, silent storytelling.