Content Strategy for a period of 3 months leading up to the Diwali Season(August-September-October)
Dream a Dozen makes indulgent baked goods that are beautifully packaged and shipped pan-India. The challenge is to create a content strategy for period of 3 months leading up to the Diwali campaign by bringing brand awareness within B2C customers so that the offering also seems more attractive to B2B customers.
Comprehensive Brand Audit and Competitive Analysis
I initiated the project by conducting a thorough audit of Dream a Dozen's brand identity and performing a competitive analysis. This step was crucial in understanding the brand’s current positioning and identifying opportunities for differentiation in the market. I gathered data on key metrics and suggested targeted areas for improvement to ensure measurable results.
Strategic Content Planning for Maximum Impact
Building on the insights from the audit, I developed a strategic content plan designed to enhance brand awareness over a 3-month period leading up to the Diwali campaign. This plan focused on creating engaging content that resonated with B2C customers, thereby making the brand more appealing to B2B clients as well. My approach included both proven content buckets that had previously worked for the brand and innovative strategies to expand their digital reach.
Data-Driven Recommendations and Creative Execution
Going beyond the initial brief, I provided data-driven recommendations that aligned with the brand’s growth objectives. I introduced a new creative approach to content posting that not only enhanced engagement but also positioned Dream a Dozen as a leading player in the baked goods industry. My contributions ensured that the brand’s Diwali campaign was not just a success, but a step forward in its overall growth trajectory.
