Create 2 months July-August content strategy for Kreo including their upcoming products launches timeline using the value vs virality and hero hub hygiene model.



I created content following the Hero-Hub-Hygiene Model to address different audience engagement levels. This involved crafting high-impact hero content, ongoing hub content for regular interaction, and hygiene content for consistent, valuable updates.
Utilizing AI tools, I designed visually captivating graphic content tailored to each content category. This approach ensured that all visuals were not only striking but also aligned with the brand’s aesthetic and campaign goals.
I meticulously planned and scheduled the content calendar, aligning posts with the launch event and ensuring optimal timing for audience engagement. This strategic scheduling maximized visibility and effectiveness around key promotional periods.